Festival Branding
Hinterland Music Festival Branding
This branding campaign is for the Hinterland Music Festival that takes place in Iowa. This includes a poster, social media post, brochure, logo designs, and mockups.
Background information: The Hinterland Music Festival is held in St. Charles Iowa and has been going yearly since 2015. The festival was founded by Sam Summers. It takes place in August and is considered the largest music festival in Iowa. Live music takes place but also art, craft vendors, and camping.
Notable performers over the past few years include: Bon Iver, Zach Bryan, Wallows, Noah Kahan, Pheobe Bridgers, Trampled by Turtles, Tyler Childers, Leon Bridges, Hozier, Kasey Musgraves, Brandi Carlile, Hippo Campus… etc.
Social Media Post
This is the social media post for the campaign. It includes one of the performers at the festival, Noah Kahan. This post also includes on of the logos for the festival. The color pallete of designs is based on the setting sun of a late summer evening.
Brochure
This is the brochure for the campaign. The first image is the outside while the image below is the inside of the brochure. The landscape shown is to depict where the festival is taking place, showing sprawling hills and a setting sun.
The artists shown on the front cover are the featured artisit for each day, and the artists in smaller text are notible performers.
Looking at the inside of the brochure it breaks down the festival into each individual day. Each day shows the headliner and then each artisit that will be performing. Again, the color palette is referencing the sunset.
Mockups + Logo Designs
