CSR Campaign

Burt’s Bees x Save The Bees Campaign

This is a CSR Campaign for the company Burt’s Bees. They would partner with the nonprofit Save The Bees in order to educate and about pollinators and encourage sustainability.

For a certain amount of time 50% of all online purchase proceeds would go to bee consevation efforts and each purchase would come with a complementary bee freindly seed packet in order to educate about sustainability and pollinators. This project contains a Magazine Ad (seen on the left), Bus Stop Ad, Instagram Ad, and a moving digital video ad.

Bus Stop Ad

Here is the design for the Bus Stop Ad. This advertisement has very little information on it and invites the viewer to learn more about the campaign. The campaign is called Buzzing For A Better World which is seen on the other ads, instead on this ad the slogan “Bee the Buzz” is there in its place.

For this project there is a speical new logo used for the campaign. It takes the original Burt’s Bees logo and combines it togther with its partner Save The Bees logo.

Instagram Ad

This is the design for the Instagram Ad for the campaign. This Ad contains both the title of the campaign as well as the slogan for the campaign. The logo is also added to the bottom of the post.

The background images in this campaign are focused on bees, sustainabilty, and honey. These images are relevent to the campaigns goals and both companies identities.